![]() ![]() “The destinations that were popular before the pandemic are likely to resume their popularity when China reopens. Vietnam, meanwhile, drew 5.8 million South Korea, roughly 5.5 million and Singapore, 3.6 million. Japan came in a close second, drawing 9.5 million Chinese travelers in 2019, according to Japan Tourism Statistics. 1 most-visited destination by Chinese travelers, welcoming around 11 million Chinese tourists – over a quarter of the country’s overseas arrivals. “The pandemic has proven how fragile and short life can be, so doing meaningful things has become that much more important.”ġ0 of the best new luxury hotels opening in Asia in 2023 “A lot of Chinese people have had time to develop their special interests (during the past three years),” says Arlt. Others will plan trips around hobbies, like mountain biking, hiking, wine-tasting, cooking and calligraphy. “The Maldives appeals especially to the luxury market and those looking for a beautiful beach getaway – it’s also a destination that seemed to recover from the impact of Covid relatively quickly compared to other places in the world, so this might play into its popularity now,” she says. She points to the Maldives as a beach destination of choice for affluent travelers in 2023. Sienna Parulis-Cook is the director of marketing and communications at the Dragon Trail International digital marketing agency. “After all the stress and problems, and for many also grief (due to the high Covid-19 death toll in China), it can be expected that many will choose to get away from it all for a long weekend or at some beach resort in Vietnam, Thailand or Cambodia,” says Arlt. Throughout the pandemic, Chinese state media and the ruling Communist Party have repeatedly highlighted high death tolls in places like the US and UK compared to relatively low figures in China, as proof of the superiority of China’s authoritarian system.Īs consumer confidence builds through the first quarter, Arlt expects to see more Chinese travelers taking regional getaways that prioritize well-being, relaxation and nature, probably around April.Ĭathay Pacific ramps up flights between Hong Kong and China as borders reopen “The government spent three years making people in China feel afraid of the outside world, so some will still be anxious about whether it’s safe to travel.” Others will wait and see what stories the ‘pioneers’ have when they return,” he tells CNN Travel. “Some leisure travelers will be very motivated to get a passport, visa and affordable ticket. In addition, destinations like the US, UK and Australia also attract many Chinese students, so some travelers may be planning reunions.Īccording to Arlt, leisure travel will start to pick up in the second quarter of the year when things like passport and visa approval processes are running smoothly, and flights have fully resumed. ![]() Wolfgang Georg Arlt, CEO of the China Outbound Tourism Research Institute (COTRI), since it is easier and less expensive to visit nearby destinations.īut the first quarter of 2023 will be almost exclusively urgent non-leisure travel, such as business trips, family reunions, student travel or healthcare needs, he adds.Ĭhinese business travelers will want to reconnect with the world’s major economies, like the US, Japan and Europe. It makes sense for regional travel to recover first, says Dr. Singapore, South Korea and Japan have always been quite popular with Chinese travelers, even pre-Covid,” says Min. ![]() “The trend we have seen is that short-haul flights are popular due to (lower) prices. For long-haul destinations, the US, UK and Australia lead the pack. The most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand, based on Group bookings. Singapore is a top destination for Chinese travelers, according to Group data. ![]()
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